My target audience

My target audience is based on females around the ages of 15 to 35. Their life experience for example loss of someone close to them, or hard emotional experiences may help them relate to the story-line and the characters. Due to such a large age range I have used different theories to narrow down our target audience.

Mcquail and Katz theory of gratification states that audiences select the Media they use differently. They could use it for information, to define their identity, for social interaction and finally for diversion, play and entertainment. I believe our target audience will use our film to use the characters to help define themselves (identification) and for a connection with the characters on the screen (social interaction).

Another theory is Rubicam and Young's "4c's" which divides humans into seven types of people. They defined the seven types of people using Maslow's hierarchy of needs. From the seven different sections I will be aiming our film at four of them. These four sections are the explorers, suceeders, reformers and the mainstream types. I hope to make our audience connect with our main character so they experiance every emotion with her and for the audince to want her to achieve, this is why I feel our film appeals to so many different sections.

An explorer is drien by the need for discovery, challenge and new experiences. An explorer audience member would connect with the main character, Olivia, as she soon finds herself on an adventure to find her birth mother. They would also enjoy wathching Olivia as she goes from one challenge to another whilst on her journey to discovery.

A succeeder possess alot of self-confidence, and has a strong goal. They would connect with Olivia as she has a goal which is to find her birth mum and is determind the reach it. Also Olivia's confidence would appeal to them as she is only 16 and is already planning to face the world alone on a complex mission.

A reformer values are based on their own independent judgement, much like Olivia who dispite people telling her not to go she was determind and therefore she did. Also a reforemers core need is for enlightenment. They will be able to sympathise with Olivia as she is also searching for enlightenment.

Finally a mainstreem's core need in life is security, and they live their lives in the domestic and everyday. They are based around the idea that life should be more 'we' than 'me' and are all about family. They would connect with Olivia as they would want to protect her and provide her with security. Also they would want to take her under their wing and help to guide her through her journey to protect her from all of the bad.