The Hypodermic Needle Theory.

The hypodermic needle theory (the effects theory) is based upon the idea that media is being forced into our minds subconsciously. For example if we seen a leader represented as God like then we would immediately asume that he has God like power and holy-ness. It is also has the idea that we would see an image and try to recreate it sub-consciously. E.G if we played violent video games then we would commit crimes.

Some critisims for this theory is that a large number of studies conducted on this topic have been proven inconclusive. Also this theory only works if everyone is prepared to absorb the information they have seen and are prepared to follow it, where there are actually some people that are prepared to follow, however there are also alot of people who are not and will not follow the media they are presented with.